What’s the last thing that goes through a flies mind as it hits a car windscreen?

Conceived and executed by Belgium agency Publicis this simple campaign highlights the aftermath of the Renault Megane, which can accelerate from 0 to 62 mph in 6 seconds. The talented Swedish photographer Magnus Muhr is responsible for this innovative creative which provides a real ‘buzz’ to this print collection

Oh to be a fly on the wall when this idea was pitched.